CCT356+Course+Reflection

Online Ad Critique Everyone has been exposed to online advertising, but not everyone knows how an advertising campaign works. Being given this assignment, I was required to find an online advertisement campaign, particularly two that I have a limited knowledge about. I decided to analyze the Chevrolet campaign and Zumba. The first time I’ve heard of the Chevrolet campaign was on television and the first time I heard of Zumba was through GoodLife Fitness. Although I’ve heard of them, I was not aware of their objectives and tactics until I was given this assignment. This assignment encouraged me to analyze where they were coming from and what they are trying to accomplish. There is usually a hidden meaning within a campaign that attracts peoples’ attention.

Online Ad Design === For the Online Ad Design, I made an ad for a company called WLVPRO, a video productions company. This project gave me the opportunity to work with interactive media, alongside marketing. My banners were based on a video production company, where I took images of weddings to show the capturing of moments. Banners and images are not only based on how good it looks, but also, will is attract a customer? In creating an ad, there should be prior research to consider such as the target audience and what the message behind the image is. ===

Marketing Strategy

=== This assignment allows me to work in a team. It not only allowed us to experience designing a marketing strategy for a client, but a real client. It has given us the responsibility to search for people that are willing to take a chance at our strategy. It gave us the ability to implement strategies that can potentially help our client. The advantage of this project is that it gives us the ability to work as a team and integrate each other’s ideas; however, the disadvantage for me is the fact that at times, it may be difficult to meet up and find a time that would fit all of our schedules. I really enjoy this project since it allows our creative aspects to ‘shine’. ===