CCT356+-+Online+Ad+Design

336 x 280 IMU (Large Rectangle) (iab) WLVPRO is a Video Production company specialized in preserving memories during special events such as weddings, birthdays, holiday celebrations and much more. It is a video production company that began in the 1990s and continues to grow, mainly in southern Ontario. WLVPRO wants to be able to capture the most memorable times as if ‘you were there’. We understand the importance of events and believe that every moment has a meaning that may be worth remembering. The purpose of the advertisement campaign is to bring awareness to the audience about the services being offered. As a video production company, there is a lot of a competition in the industry; therefore, in order to ‘sell oneself’ the video production company must find various strategies to gather a larger amount of audiences. In this case, the advertisements are placed in the World Wide Web in hopes of being viewed by more people. The advertisement is based under three banners: rectangle, large rectangle and skyscraper (iab). Each banner contains a different size that fits in various places on the Internet. They are standard sizes that allow the banner to be placed on the Web. The different sizes of each banner allows different placement, where some locations allow larger banners, and others allows smaller ones. Various ads sizes and placement indicate a different attraction. First of all, advertisement banners in the size of a rectangle allow the Production Company to community-build due to the small size that allows more ads to be added beside it. Next, large rectangles advertisements help promote the Video Production Company as it contains a large unit. Due to WLVPRO’s newly created advertisements on the Web, the size of the banner is larger to catch the attention of the audience that encounter the image. Lastly, the skyscraper is a great way to attract the right audience. Through browsing a topic, the relations of the product or service generally appear on the right, allowing the audience to scan the size his or herself. Also, it is an ad that does not interfere with the audiences’ focus. Specifically, I created three banners that contain the Video film strip theme. Because video camcorders require the recording of events, a film strip represents the memories captured. In displaying images of events on the banner, the audience would feel a closer connection due to viewing human experiences. People tend to do something when they hear it is worthwhile. Also, the addition of mini quotes allows the audience to connectivity, as the quotes brings in something many people want to sense for themselves. 120 x 600 IMU - (Skyscraper), 180 x 150 IMU - (Rectangle) (iab) - Work Cited iab,. "Ad Unit Guidelines ." //iab//. N.p., 28 Feb 2011. Web. 2 Mar 2011. .
 * WLVPRO Video Productions**